More and more web designers are seeking to dispel the notion of the browser fold. Yet there is still the reality that users can not see all of a page’s content if it is taller than a browser window and they will potentially leave the page before discovering the additional content. There is often an email sent from the CEO or other senior manager stating that they want some graphic or link moved above the fold. This typically ruins the layout or requires major reworking to get things to fit.
I guess I should back up a bit and explain that the fold is an invisible line where the content of the page is not visible below the bottom of your browser window (and/or to the right side if there is also more content than can fit into one screen horizontally). It is borrowed from the print world where certain print formats such as newspapers and brochures are folded. The content that was most important appears on the front page before the fold to be sure that the consumer would notice it.